I have been an SEO professional for more than 15 years. This morning was a first. While working on a few accounts, GMA ran a story about a new found disorder called “intimacy anorexia”. During the story, GMA mentioned keyword volume for the phrase sexless marriage. They revealed sexless marriage was searched more than 21,000 times per month without mentioning any data source. I thought this was interesting, so I decided to do my own research to see how accurate GMAs keyword data compared to my own. Here are the results for the key phrase:
Moz Keyword Explorer:11.5k-30.3k/month
The below data is from Google Trends revealing that sexless marriage is searched most often in Utah, with Washington State, and Colorado following in a close second and third.
The research is interesting and in my fifteen years of digital experience, I’ve never heard a television show mention keyword volume in such a direct manor.
Thirty minutes after the story aired, GMA posted a slightly different rendition of the story on their website citing the New York Times as their search volume source.
In 2015, the phrase “sexless marriage” was reportedly one of the most Googled phrases about sex and marriage. According to The New York Times, 21,000 people searched the term every month.
Where does the New York Times get their keyword data?